For snow sport enthusiasts, the Alps are getting more and more attractive beyond ski resorts. The current leisure trends in ski mountaineering, free-riding and snowshoeing have largely increased the number of winter visitors in protected areas and other sensitive areas in the Alps, thereby increasing the impacts on wildlife and the Alpine environment.
Although many organizations and public bodies in the Alpine countries have long been engaged in awareness-raising communication, wildlife disturbance and its impacts are still a major concern in many areas. To increase the awareness of the problem among outdoor participants and contribute to the visibility of the many existing initiatives, ALPARC- The Alpine Network of Protected Areas, developed the joint communication initiative: 'Be Part of the Mountain'.
Humans are a part of the Alpine environment. As such, people who engage in outdoor sports need to consider nature and indigenous wildlife in the Alps and act responsibly to preserve it. Today, many impacts occur through ignorance rather than bad intention.